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Welcome to Audi Portsmouth

Harwoods Audi dealership in Portsmouth was acquired in 2000, making this the first site in the Harwoods Audi family. Our site is located on Bilton Way, Portsmouth. As part of the Harwoods family, we like to make sure that our customers are treated with the utmost satisfaction, with an aim of providing the most desirable experience. Our highly-trained sales team at our Portsmouth car dealership can offer you the best deals when it comes to our premium Audi range, including the Audi A3 Sportback TFSI e, the Audi A4 Allroad and the Audi Q5.

Driving Towards a Greener Future

Harwoods Audi’s Sustainability Commitments

Harwoods Audi is committed to sustainability by using 100% renewable electricity, achieving zero waste to landfill, expanding EV charging points, and reducing emissions through solar energy, LED lighting, and full recycling of IT equipment and engine oil.

Your Local Audi Dealer In Portsmouth, Hampshire

Here at Audi Portsmouth it’s important to us that you to feel like you have someone there to turn to for advice you can trust. Our highly-knowledgeable and friendly customer advisors are available and are there to answer your questions and put your mind at ease – no matter how big or small your request is.

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What Our Customers Say

GoTOZero Certified 2026

Harwoods Audi has fully integrated sustainability into its business strategy, achieving major milestones such as a transition to 100% renewable electricity and a zero-waste-to-landfill policy as of 2026. By investing in solar energy, LED lighting upgrades, and expanding our EV charging infrastructure, we have significantly reduced our carbon footprint while promoting a circular economy through the 100% recycling of IT hardware and engine oil.

These environmental efforts have earned formal recognition, and we’re delighted that Southampton Audi has achieved a Silver status in the Volkswagen Group's "Go to Zero" sustainability audit, while Portsmouth Audi and Crawley Audi have each achieved Bronze status, which highlights continued progress in carbon reduction and environmental performance.

Audi New Car Finance

If you’re looking for a new Audi car, then we have a varied selection of models. Each Audi model, from the sleek and dynamic A3 to the commanding presence of the Q7 SUV, stands as a masterpiece of design and innovation. Explore our range of new Audi cars and our exclusive offers by clicking the buttons below.

View Our Approved Used Audi Cars

Browse our range of Used Audi Cars, we have a wide range of different Audi models, all prepared to exacting manufacturer standards. If you’ve got any questions, you can speak to us straight away. Just send a message to our customer advisory team and we’ll get back to you within 1 hour.

Got a part exchange? Why not try our free online car valuation tool to see what your car is worth?

Audi Service & MOT

Is it time for your Audi's scheduled service or MOT? Secure peace of mind and optimal performance by scheduling an Audi service with Harwoods Audi. Our team of expert technicians take meticulous care to stay well-maintained and ready for your next adventure on the road. Book your Audi service now, and let us uphold the standards of excellence that define the Audi driving experience. Your journey awaits, and we're here to keep your Audi in prime condition for every road ahead.

Audi Finance

Looking to finance your next Audi? Or are you a business looking to lease an Audi for your fleet? We have Audi finance options available to suit a range of needs. Learn more about Audi Finance with Harwoods.

Popular Audi Models

Explore Popular Audi Models

Pay with Confidence: American Express

We are pleased to share that Harwoods now warmly accepts payments with American Express across our locations. We're expanding our payment options to give you more flexibility when shopping with us. This applies to everything from buying a car to paying for parts, accessories, and service plans. Shop with ease and pay your way with confidence.

Over 90 years experience
Leading automotive retailer group in the South of England for over 90 years
Bespoke Experience
Manufacturer-standard knowledge, services and aftercare
Tailored Service
Here to help, advise, support, and answer your questions, whenever you need us
Customer-first
Never pushy, always here to make sure you feel valued and recognised